KLM is the most respected airline in of The Netherlands. It stands for all of the typical Dutch qualities: timely, good value, clean, quick, no-nonsense and efficient.
The Royal Dutch Airlines carry the flag of the Northern European country with pride since 1919 – this means they’ve been flying the airways for almost a century!
KLM is an icon, and therefore they also relied on another Dutch icon to redesign their new Boeing 787 Dreamliner business and economy passenger cabins: Hella Jongerius. It’s the second time, as in 2011 she was also given the honor.
Jongerius is an industrial designer who loves to work with textiles, crockery and furniture, in which she defies expectations by experimenting with opposites such as the handmade with new technologies, craftsmanship with industry and the traditional with the contemporary. She and her studio have won numerous awards and her work has been exhibited all over the world, from Milan to Shanghai, and London to Miami.
This time, her designs also include KLM’s typical blue hue. Her innovative mindset seeps through in lots of clever details, like using recycled stewardess uniforms to create a ‘waste wool’ carpet. Passenger experience is improved by giving the seats of economy have a personal design with cozy textures. The colours vary throughout to create a homely feel and replacing the much-used plastic by other materials. The business class seats are of course more luxurious with cushioned ‘ears’ to snuggle up against and with personal cupboards for storage.
Travel, comfort, and stunning design: just what Mandarina Duck loves …