Mandarina Duck Origin
Mandarina Duck is an Italian fashion brand, specialized in leather goods and travel items. The bright and beautiful Mandarin Duck is a tireless traveller and a faithful partner for the whole of its life. That is what makes it the perfect icon for a brand driven by an irresistible desire to explore the many dimensions of style, design and colour, without ever losing sight of its own distinctive character. This is how Mandarina Duck continues to enjoy the excitement of discovery and experimentation, while remaining forever true to its innate love of innovation and the strictest standards, in total harmony with our modern way of life.
Brand Identity
Only Mandarina Duck can offer functionality able to get independent women and man excited through an unparalleled combination of intelligent solutions and design, Unusual materials, personal usage of colour and surprising details. The emotion that the product delivers is not just a matter of its look, but it comes through the understanding of how simple, smart and unique are its solutions.
Mandarina Duck people
Our benchmark customers are active, informed, curious and hard-to-please men and women. Every product in the Mandarina Duck collections is dedicated to them.
Open minded, smart, "green-oriented" people, they prefer to ride a bicycle or to travel by train rather than driving a car. They are curious, but not fanatic: they love to experiment new food, but they don't live for that. Adepts travellers, looking for new, enriching experiences. They aren't fashion victims, have their own personal way, they don't like to pass unnoticed, but without having a knack for showing off. They deglamourize status, they appreciate understatement, but still they choose distinctive brands that represent a good balance in terms of quality, emotion and innovation.
Evolution of the Duck
The new trademark, a new visual identity that expresses and encapsulates all the brand’s unique
values. The logo’s most distinctive element is undoubtedly the monogram. This eye-catching and
immediately recognizable statement captures perfectly the unique balance between practicality and emotion that has always been at the heart of the brand.
Brand Values & Personality
These elements express what the Brands stands for and believes in
Intelligence: Attention - Sensitivity - Curiosity - Innovation - Service
Creativity: Original maintaining continuity - Sense of humor - Surprising
Reliability: Coherence
Generosity: Intense, riche and olistic experience - Passion – Seductive
MD AWARDS
1989 Fortune Italia: Mandarina Duck is voted one of the most innovative companies of the decade.
1996 Demoskopea: named one of the legends of the last 50 years.
1997 European Textile Industry: Meryl Award.
1998 GarnDesign: Top design of the year.
1999 Fashion Epica Gold.
1999 A&D & Young Design Award.
2000 Guggenheim Enterprise and Culture Award: for the artistic project, Search For Art.
2002 VIII International Architecture Exhibition in Venice: Golden Lion Award.
2003 Mario Bellavista Award: golden Plate for the best advertising campaign and Silver Plate for packaging.
2003 G-Mark Award.
2008 Travel and Leisure Award: Y’s Mandarina Collection.
Company History
Product History
1970
1977
Birth of MANDARINA DUCK brand name. First collection launched in the market: UTILITY. MandarinaDuck appeared out of nothing as a completely new concept: the revolutionary bag, not made out of traditional leather but with unconventional materials and colours.
1977
Utility
Mandarina Duck is an Italian fashion brand, specialized in leather goods and travel items which explodes onto the market with Utility, a brightly coloured, plastic backpack. The revolution has begun.
1980
EARLY 80’S
Two new revolutionary collections hit the market for travel goods, definitely asserting Mandarina Duck as an extraordinary exception in the leather goods market: TANK: making use for the first time of materials such as Cordura (1981). SISTEMA: surprising design inspired by the architecture of Parisian Centre Beaubourg (1984) Mandarina Duck opens its first mono-brand shop (1984).
1980
Tank
Mandarina Duck has always been a byword for innovation. Tank, a line distinguished by its fresh, distinctive design confirms the brand's reputation.
LATE 80’S
Launch of MD20 (1989): still the best-selling MD collection. Continues growth in the Italian market. 1987: 12 franchisees, 200,000 pieces sold. First leather line (HERA, 1988: a best seller for over a decade).
1984
Sistema
Unusual fabrics, hard-wearing quality and meticulous design combine to create a product that achieves cult status immediately.
1987
Alphaduck
The Alphaduck project proposes a series stylish briefcases, enhanced whit the real character of a distinctive satin-finish duck logo.
1988
Hera
With its bright features and rich, elegant style, this is Mandarina Duck’s first ever leather line.
1989
MD20
The company's constant research results in a fabric with a bright, iridescent weave that makes this line unique, resistant and a continuing sales success even today.
1990
90’S
Start of the international expansion (1991). Sales permanently over 1 million pieces on a yearly basis. Direct international operations in several countries: Italy, Spain, France, Germany.
1998
Task
With its informal style and distinctive, innovative forms, Task is the perfect partner for today’s travellers.
2000
00’S
New travel lines bring design into a dull world: FROG (2000), WORK (2002, preceded in 1999 by a business collection). Mandarina Duck evolves into a true lifestyle: eyewear, fragrance. Mandarina Duck gets the license for the accessories of Tommy Hilfiger Europe.
2000
Frog
Advanced superior design for a stylish, high-impact travel line.
2002
Launch the innovative line MURANO. Mandarina Duck team design the best seller WORK travel line.
2002
Work
Its soft, capacious front and highly practical design continue to make Work one of the Mandarina Duck best-sellers.
2003
Launch of the line MANDARINA. Travel line KANGU is launched.
2002
Murano
Special fabrics and processes combine to create soft, rounded shapes and volumes.
2006
Mandarina Duck launch FILE, a distinctive travel and business line. The brand signs its partnership with Yamamoto, with the brand Y’s Mandarina, for a line of high positioned bags which are bringing Mandarina Duck’s name to the best boutiques of the world.
2003
Kangu
This line of urban-style men’s accessories is specially designed for the modern, self-assured, cosmopolitan traveller.
2007
KNOCK business is the first line totally designed for a woman who travels and works combining femininity and functionality. Mandarina Duck gets the license to produce Mini travel and business accessories for BMW.
2004
ISI
Specially designed for young travellers, ISI is an ultralight, resistant line with a strong urban appeal.
2008
The company joins the Msaicon holding, which is linked to the MariellaBurani Group and their fund. AntichiPellettieri Bags includes other three leatherware brands: Coccinelle, Braccialini and Francesco Biasia.
2005
Double
The success of this linear, twin-carry-option line is based on its combination of simplicity and practicality, handle and shoulder strap.
2009
Launch of DROP, the new polycarbonate line. With Drop, Mandarina Duck has explored new worlds, found new inspiration and answered the call of contemporary design to create not just a range of products, but a whole new style of travelling.
2006
File
Created to be an essential support on any business trip, this executive product is distinguished by a safe, solid style and details with real character.
2007
Street
This line stands out for its soft rounded design and handy range of front pockets.
2008
Loft
This new concept of briefcase has a precise, functional form and includes a wireless detector to facilitate laptop use.
2009
Drop
Smooth, rounded shapes combine with bright materials and sober, sophisticated colours to create a product with a highly distinctive design and character. These suitcases made in polycarbonate, are not only ultra-light, they are also extremely practical and resistant.
2010
2011
On July 2011, E-Land Group, purchased Mandarina Duck. E.Land Group is the N° 1 fashion company in Korea and in recent years has consolidated its presence on the European market.With the acquisition of Mandarina Duck, E-Land intends to commence an important relaunch project of the brand on worldwide markets.
2010
REVIVAL
“In nature nothing is created, nothing is lost, everything changes.” Lavoisier. And things certainly change with REVIVAL, the line based on our eco-compatible research.
2011
Blow Up
Blow up is the woman’s business line where glamour has extra meaning and beauty combines with character, pleasure with charisma, and style with practicality.
2011
Tank
Tank is philosophy in action. It is an exciting, protective shell. It is a love of security and reliability. Tank is the past and the future. First created in the 1980s, today TANK is back with a restyled version of the distinctive, dynamic design that has made it an all-time icon.
2012
MD20
Some say it is eternal, but we prefer to call it immortal. Because MD20 is not without beginning or end. It was created by Mandarina Duck, and at Mandarina Duck it continues to live and evolve. The new MD20 logo has been done to attract a younger target.
